We're proud to announce that SOY is now available at One Anthem!

One Anthem is home to some of the freshest clothing brands, always updated at the tip of your fingertips.

One Anthem is an online streetwear shop that is dedicated exclusively to independent labels like SOY. They are a flagship and a support group for brands who are living out their dreams through their passion.

What does One Anthem mean? One Anthem represents the people. Anyone who lives life searching or striving for 1 thing may it be freedom, spirituality, family, a life dream or just searching for your Holy Grail (Sneakers) that is what One Anthem stands for. Peace!

Their ethos is right in line with SOY's. We're honored to be a part of the One Anthem family.

Just a handful of pics from last night's 1-year anniversary party at Gems. I was too busy coveting, the Spring '10 Pumas, Johnny O'Brady's iconic art, and the chocolates from Theo Chocolatier...the curry/coconut chocolate was dope!

Much respect to the King of Pop. You will be missed.

Gems, yet another independent retailer refusing to participate in this down economy. They're celebrating their 1-year anniversary tomorrow. Don't sleep on this celebration. I heard the goody bags are packed full of...gems!

Congratulations John and Katie!

About a year ago Ellie from Graffito Books asked us to be part of her new "Protest T-Shirts" book. We gladly abliged. Little did we know how big it was actually going to be...worldwide distribution!

Well, a few days ago we received a nice little care package of several copies of the book. Ellie was nice enough to showcase SOY in ten pages. Dope! The book even got a nice little write up in Nylon online.

Ellie, thanks for the opportunity to work with you and Graffito. Keep us in mind for your next book.

"Protest T-Shirts" is available in most bookstores, online, and Graffito Books.

Several designers have created a series of posters denouncing injustice or social issues for Good50x70. The 2009 edition opens today at Triennale Design Museum in Milan. If you can't make it hit up the link. Enjoy.

Note: The views expressed on the posters are those of the designers and not necessarily SOY's...but we agree with most of them. :)

Fashion kills hunger! Apologies for the late post on this. If you're free tomorrow night, which most of you are, stop by, support fashion, and help fight hunger.

Sometimes I forget there's a life outside of the clothing industry, but my friend Greg (aka James) rolls by once in a while and reminds me that there is.

In my youth, my whole focus was cars and making mine look and sound good. At some point in life I lost interest. But when I saw Greg's new car I got that nostalgic feeling again. I don't know all the details of what went into his B8 Audi A4 (which I didn't know they were even called B8s), but I do know what looks good. And his B8...LOOKS DOPE!

Thanks for the memories G! Can I take a turn behind the wheel? ;)

Just a few flix from the new EQPT North. It's a cozy spot on University Ave. But don't let the size fool you; there's some heavy hittin' brands up in there including local brands like SOY and PRC. Get to spendin'!

Another success story...

CONGRATULATIONS to the Rock/Paper/Scissors fam for reaching their one-year milestone! R/P/S has graciously invited all of us to celebrate their one-year anniversary. Take advantage NW folks...24 days of dry weather and runnin'!